I build growth engines for tech ventures of all kinds

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B2B

B2B SaaS

Conducted an audit of current GTM operations and established the marketing strategy, brand narrative and messaging of the L&D proposition of NYC based TED Conferences.

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“ I cannot recommend Maya and her savvy team highly enough. As a seasoned marketer with C-suite tenure she has truly "seen it all." Her intuition for what we needed and what wasn't clicking was spot on (which helped us get right to the heart of issues and be super efficient). The impact of her revisions to our GTM messaging and the foundational work she led us through has already been felt in every aspect of our business. Her collaborators are just as whip smart. We hope to work with Maya and her team again.”

Kayla Nalven

Director, Content Experience, TED@Work at TED Conferences

B2B

B2B Fintech

Helped a global payments business headquartered in Singapore to reposition for growth.

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Results

Established the marketing strategy to align with Thunes’ growth ambitions
Developed the positioning, messaging & brand identity to uplift distinctiveness & build credibility
Supported the merger of 2 brands post acquisition
Built the first lead generation engine of the organisation
Hired Thunes’ first CMO and designed the organisation

“ I would recommend Maya to any start up and scale up founder who is looking to bolster their marketing operations. As a C-level consultant to Thunes, she established the marketing strategy, defined and implemented Thunes' brand positioning, messaging and identity as well as stood up version 1 of our lead generation engine. Not only did she guide the organisation towards the right strategic decisions she also expertly delivered against them. Also, knowing what ‘great’ looks like, she helped us hire a top-class CMO.”

Tamer El Emary

COO Thunes

B2B

B2B InsurTech

Built a marketing strategy and function for a disruptive London based life insurance and wellbeing brand.

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“Maya’s clarity of thought and speed of execution has been truly brilliant. She has added depth to our team and we have benefited so much from her input. She also has brought her extensive network to play through introducing added value services to our operation. She has truly left her mark!.”

Sammy Rubin

Founder & CEO, Yulife

B2B

B2B SaaS

Guided the early marketing and communication efforts of a unique stakeholder economy Estonian startups.

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Established the marketing strategy for the pre product marketing fit stage
Developed initial messaging and sales collateral for the UK market
Launch first ABM based lead generation campaign
Created the comms strategy and onboarded relevant agency pushing over 15 early coverage pieces in prime online publications

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I build growth engines for tech ventures of all kinds

Explore my recent work

Discover how I can help your business

Explore my
recent work