Our thoughts and views

Where do you start when building a brand for your startup? Jeff Bezos has been famously quoted saying, “brand is what people say when you’re not in the room.” So...

There might never be a failsafe roadmap to sustainable growth. But in more than 20 years of working within and coaching start-ups, including as start-up growth consultant...

Do you build your audience around your product, or your product around your audience’s needs?The key to a successful growth is having a dee p understanding of your audience: their...

Trust is the most important element in any relationship and the one between a consumer and a brand is no different. When a brand makes a genuine connection with a customer...

Earlier this year, I was invited to contribute a chapter to – The Performance Brand – a book that Attest, a survey platform for marketers. The book is now live...

To build or revamp a brand successfully, you need to know who the business is selling to, where the pain points are, what resonates with the target market, and what...

Thank you for joining my talk – The Magic and the Logic of Brands – at the Shine Conference!Here is a link to the slides & templates...

A conversation which originally was posted on the Invigorate blog – a network of serial entrepreneurs, successful founders and high-growth business execs helping take your business to the next level.