Scaling Fast, Cross-Functional Leadership & Surviving Near-Failure

From Google to high-growth scaleups to the boardroom, Maya Moufarek has spent 20+ years helping founders scale their businesses. As the founding CMO of Pharmacy2U, she helped grow the UK’s largest online pharmacy to a scale equivalent to opening a new pharmacy every 2.5 days. Today, she’s a fractional CMO, board member, and angel investor, helping startups build scalable, profitable growth engines.
In this episode, Maya shares:
• Scaling from startup to industry leader: How Pharmacy2U grew and the challenges they faced
• Cross-functional leadership: Why aligning senior teams (“first teams”) is critical in scaleups
• Lessons from Google & AMEX: What big tech taught her about stakeholder management
• Surviving near-failure: What she did when the company was running out of cash
• Navigating board & investor relations: How to handle tough conversations at the top
• Building a portfolio career: How Maya balances operator, investor, and board roles



